How to Store Your Akubra Properly
An Akubra is made for the long haul. Here's how to look after it when the day's adventures are done.
An Akubra isn't just another hat. It's a piece of Australian heritage, crafted for the outdoors and made to accompany you on countless adventures. From dusty farm roads to weekend escapes, a well-loved Akubra can be part of your story for years to come.
But what happens when you're not wearing it?
Knowing how to store your Akubra properly is just as important as knowing how to care for it while you're out and about. The right storage habits help protect its distinctive shape, preserve the felt and keep it looking its best.
The good news? It doesn't take much effort. A little care now can save you a lot of trouble down the track.
1. The Golden Rule: Store Your Akubra Upside Down
Here's a tip that might surprise first-time Akubra owners: when storing your hat on a flat surface, turn it upside down and rest it on its crown.
That's right — crown down, brim up!
Resting your Akubra on its brim for extended periods can cause the brim to flatten, distort or lose its shape. Placing it upside down helps the brim retain its natural curve and profile.
Find a clean, flat shelf or table where the crown can rest securely without being knocked about.
Remember: The aim is to support the crown without placing pressure on the brim.
2. Find the Right Spot
Where you store your Akubra matters.
Choose a cool, dry place away from direct sunlight, excessive heat and damp conditions. A wardrobe, cupboard or dedicated shelf can work well, provided the area has reasonable airflow.
Here's what to avoid:
Direct sunlight: Prolonged exposure can fade the felt and affect its appearance.
Excessive heat: Heat can cause shrinkage, particularly around the leather sweatband, affecting the fit.
Damp or humid areas: Moisture trapped around your hat can encourage mould and damage the materials.
Dusty storage spaces: Dust can settle into the felt and dull its finish over time.
A little space on a wardrobe shelf is often all your Akubra needs to stay in good nick.
3. Can You Hang Your Akubra on a Hat Hook?
Absolutely — provided you choose the right support.
A suitable hat stand or broad, purpose-designed hat hook can be a convenient option, particularly if you wear your Akubra regularly.
However, avoid narrow pegs or hooks that press into the crown or stretch the leather sweatband. Over time, these can leave dents or distort the hat's shape.
If you're unsure whether your hook offers enough support, storing your Akubra upside down on its crown is a simple alternative.
4. Always Let a Wet Akubra Dry Naturally
If your hat gets wet:
Shake off excess water gently.
Allow it to dry naturally at room temperature.
Keep it away from heaters, hairdryers, direct sunlight and other intense heat sources.
Turn out the leather sweatband if it's damp and allow it to air-dry.
Check the brim and crown while the hat is drying so they remain in their intended shape.
Never force-dry your Akubra. Excessive heat can cause shrinkage and affect the fit, potentially making the hat uncomfortable or difficult to wear.
Don't pack it away in a hat box until it's completely dry.
5. Give It a Quick Clean Before Putting It Away
Before storing your hat, use a soft-bristled hat brush to remove dust and surface dirt. For felt hats, Akubra recommends brushing in a counterclockwise direction to follow the natural grain of the felt.
Work gently rather than scrubbing the surface.
Looking for your next Akubra?
Discover the Akubra collection at Aussie Gear and find a hat made for your own adventures.




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